Vidpresso wants to change the way TV producers insert media into their broadcasts, with a low-cost, software-based solution that could fundamentally change their cost structure. At just $500 a month, the company is already giving producers tools to insert Tweets and Facebook messages on TV. Next up: ads.
If you’re a local TV station that wants to insert messages into your broadcasts, you usually have to buy specialized equipment to do so. And then spend upwards of tens of thousands of dollars a month to run it.
Vidpresso, on the other hand, doesn’t require any equipment on its own, and it works with the existing hardware that is already available in broadcast studios. It charges just $500 a month to give studios the ability to insert different types of media into broadcasts.