Scentbird is a company in our current class that sends a personalized sampling of luxury fragrances for a flat monthly subscription fee of $14.95. The concept is to let people “date” a number of fragrances, instead of taking the plunge by commiting to a full-sized bottle right away.

This past week, the company, which first launched its service for women’s fragrances in the United States this past spring, launched a new Scentbird service for men.

TechCrunch’s Sarah Buhr wrote about the launch of Scentbird for men this past week:

“The male scent market is a bit smaller than the female perfume market
– the majority of men either spray it on too thick or just don’t wear it at all. But that’s starting to change, according to Euro Monitor International.
Department store cologne sales rose 3.7 percent, pulling in $7.92
billion in 2013. Scentbird could capitalize on that growth with
men’s growing interest to smell nice.

Gentlemen looking for a way to smell better without breaking the bank
can add 8 ml / 0.27 fl oz bottle (120 sprays) of Scentbird’s array of
designer colognes for about $15 each month.”

Read more about Scentbird in TechCrunch here.