So they developed a new and better kind of action camera.
VentureBeat's Ken Yeung wrote about REVL in a story published last week:
"Founded in 2015 by Eric Sanchez, Revl is building an action camera that is fully stabilized, provides instant capture and share, and has 'intelligent features,' which the company plans to elaborate more on this spring. Revl will be making its device available for purchase through a crowdfunding campaign that’ll launch later this year. No price information has been released yet.
With this product, Revl is taking a clear shot at GoPro and other sports and action-focused cameras. The team — described as passionate kiteboarders and sports enthusiasts — 'got tired of spending hours editing shaky and rotating footage.' To solve this problem, they set about building a camera capable of reducing shakiness — it has technology that promises to keep the view level with the horizon at all times."