Kisan Network is a startup in our Winter 2016 class that enables farmers in rural India to sell their produce directly to
institutional buyers, such as producers of packaged foods -- bypassing the traditional network of opaque local negotiations and middlemen who often take outsize commissions.
With the rise of affordable smartphones and data connectivity in rural India, farmers have realized that the internet provides a platform to get information from beyond their local community. Kisan Network aims to be the go-to web platform for the farming industry in rural India.
In a few seconds, a farmer can open Kisan Network’s Android application, take a picture of his or her crop and post details about the harvest and its next availability. Buyers on the platform can browse available options on the app or web, and pay the farmer via Kisan Network at the time of delivery.
Jonathan Shieber recently interviewed Kisan's founders and profiled the company in an in-depth story for TechCrunch:
"With a market size of roughly $260 billion for agriculture and ag-related services, it’s little wonder that the national breadbasket for 1.2 billion people and a regional food exporter to another 3 billion people on the Asian continent would be of interest to investors.Read the full story on TechCrunch here.
Kisan Network wants to be the logistics provider and central marketplace for a large percentage of all of that produce. Already the world’s largest producer of milk and spices, the possessor of the largest herd of buffaloes in the world and the largest area of wheat, rice, and cotton cultivation, India’s position could rival the U.S. as the world’s breadbasket should the right incentives fall into place.
And it’s a market that’s ripe for disruption given the historic information imbalance between buyers and sellers. That’s a problem technology has been solving for generations. Aditya [Agarwalla, Kisan Network's co-founder] was so convinced of the company’s viability, and the need for its service, that he’s dropped out of Princeton to build the business."