Enflux (YC W16) Makes Workout Clothes that Double as a Personal Trainer

Hiring a personal trainer to monitor every move of your workout for safety and effectiveness is something so expensive that it's out of reach for most of us. Enflux is a company launching out of our Winter 2016 class that wants to be the always-available personal trainer for everyone.

Enflux makes smart athletic clothing that acts as a fitness coach, measuring the quality of your form, the intensity of your workout, and other advanced exercise metrics through 3D sensors.

VentureBeat's Ken Yeung wrote about Enflux in a story published recently:

"Started by Doug Hoang, Mickey Ferri, and Elijah Schuldt, this Y Combinator-backed startup has developed technology and clothing that could be akin to a Fitbit, but for your entire body. Its shirts and pants have at least five separate motion sensors connected together, tracking your movements and syncing the data with Enflux’s Android app via Bluetooth. There’s also a built-in oxygen and heart monitor, and the batteries should last up to a month, depending on how active you are.

The athletic clothing is the latest iteration of Enflux over the past three years. The company had previously experimented with a strapped sensor and a live avatar that provided feedback. Eventually it developed a system of five independent sensors, integrated with each other by wire.

Enflux began when Hoang was training for triathlons and kept getting injured at the gym. He turned to Schuldt, an electrical engineer, for help, and the two began looking at using sensors to analyze Hoang’s motion.

'Form is everything for exercise,' Ferri told VentureBeat. 'What we do is analyze the quality of the form, improve workout efficiency, and reduce injuries.'"

Read the full story on VentureBeat here.
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