More and more companies are using Slack as a core communication tool, to help simplify their workflows and do more things in one central place.
Birdly is a startup in our current Winter 2016 class that helps companies do that even more, by allowing them to access customer data stored in other enterprise apps such as Salesforce and Zendesk inside their corporate Slack channels.
TechCrunch's Matthew Lynley wrote about Birdly in a recent story:
"The bots are coming, and Quang Hoang knows it — so much so that he’s willing to bet his entire company on it. So what once started out as an app like Expensify is now Birdly, a Slack bot that makes it easier to call up customer data directly within Slack from sources like Salesforce and Zendesk.Read the full story on TechCrunch here.
'It was really difficult for companies to adopt [the app] because you had to relegate to another mobile app, another password to remember, another process,' Hoang said. 'The second problem we had was for the manager and CFO, it was another tool to deploy, and just doing it on top of Slack is much easier because you just need two minutes and everyone can use it.'
Slack administrators log in to their accounts that they want to link to Birdly, like Stripe, Zendesk or Salesforce, and then anyone can use the bot to call up information from that account. They request info from the bot, which then returns it in-line in Slack, with an option to jump to those various services for more information."