Over 26,000 running races occur within the United States each year, and worldwide, road races generate an estimated $8 billion annually in fees. However, this fast-growing segment of the sports industry has missed out on advances in innovation that have begun to transform other parts of the entertainment and wellness industries.
TRAC is a company launching out of our Winter 2016 class that wants to finally bring race timing and analysis into the 21st century, with a proprietary, flexible, on-demand race timing solution.
Deborah Gage at the Wall Street Journal wrote a story about TRAC this week:
"In a sparsely furnished apartment in Mountain View, Calif., Griffin Kelly and Elliot Hevel, both 24 and shoeless, are working on their first startup --Timing and Racing Around the Clock Inc., which makes a timing device, TRAC, that measures runners’ speed.
Both are runners who graduated from Northwestern University in 2013 with masters’ degrees in engineering. They have made a software-powered device that can be mounted on a tripod and operated by a smartphone, remotely if necessary, reading runners’ RFID chips as they cross the finish line and at various points along a race to calculate their times."
Read the full story here.