All online publishers are looking for ways to boost their traffic and revenue. Pulpix is a company launching out of our Winter 2016 class that does just that, helping dramatically increase publishers’ views and engagement within their online video content.

Business Insider’s Nathan McAlone wrote about Pulpix and the problem it’s addressing in a story published recently:

“Pulpix has
taken a different approach to the idea of video ‘recommendations,’ one
that has more to do with design than math. In its beta, Pulpix has
helped 30 partners like Vice, GQ, and Le Monde drive an average 20%
increase in video views for users who interact with Pulpix’s
overlay technology.

‘We felt there was something missing
in video,’ cofounder Sabry Otmani tells Business Insider. With text
articles, you have links that can easily give you deeper information.
You jump into a new article if you want and then come right back where
you left off. It’s not as simple for video. Most of the time, everything
is tucked inside because it’s painful to bounce around, Otmani says.

That has led most video publishers to just stick recommendations at the end of the video, to try and stop you from leaving.

But Pulpix’s main design thesis is that you, the user, don’t just want a recommendation to be the next thing you watch. Sometimes you want to see articles, social pages, or other types of information while you are still watching the video.”

Read the full story about Pulpix and how it works here.